20 Tips for good PPC campaigns -10 Good / 10 bad

A good number of businesses are starting to investigate the use of paid advertising across the various channels such as Google, Facebook, LinkedIn and Twitter.

PPC is a very costly method of advertising if not carried out correctly addressing the correct user, testing the ad copy, designing effective landing pages, targetting the correct locations and making use of correct languages.

The article is fairly simple but the points raised should help with PPC campaigns that works.

Article: read here