An interesting article discussing relevant use of CTAs or messaging, dependant on culture. It wraps up with the following statement.
Call-to-actions are very important in English, the language of marketing. It however sounds unnatural in some other languages and cultures and in some cases, can reflect negatively on your brand. The messaging you use in your ads needs to be relevant to what you are offering, but also tailored to the audience you are targeting, which can vary dramatically, even between countries which share the same language.
Read the full article to get a better understanding.
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