High Power Distance and High-Context Culture

Sticking with the idea of design and branching out into some academic theory to support why we do various things for a specific reason this research paper aims to address the issue of offering a culturally adapted website for a local audience.


To date, the vast majority of studies in the website design arena have examined mainly Western and American (low power distance and low context) culture,  disregarding possible cultural discrepancies. This study fills this gap and explores the key cultural parameters that are likely to have an impact on local website design for Asian-Eastern culture, in a high power distance and high context, correlating with both Hofstede’s and Hall’s cultural dimensions.

full article: read here

If your interested in some of the academic theory behind this here’s some additional resources to help you with your understanding.

additional article 1: read here

additional article 2: read here

Targeting South Korea for SEO

With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of ecommerce, with the average South Korean internet user spending half an hour every day doing online shopping.

Naver is the country’s most popular search engine, with a market share of 70%.

Another useful article from Webcertain on how to work with the Naver search engine again through on-page and off-site techniques.

full article: read here

Understand the Meanings of Colour in Various Cultures Around the World

Another article looking at the impact of colour  in relation to international markets and clients.  Making sure that you build a website using the correct colours is important for different markets.

For example the colour red promotes the following thoughts / feelings in the different cultures:

  • Australian Aboriginals: Land, earth
  • China: Good luck, celebration, summoning
  • Hebrew: Sacrifice, sin
  • India: Purity
  • South Africa: Colour of mourning
  • Eastern: Worn by brides, happiness and prosperity
  • Western: Excitement, danger, love, passion, stop, Christmas (with green), Valentine’s Day

Article: read more

Increasing Conversions – Three lessons from 2013

The article highlighted links to three test carried out by the author looking at various changes in email and landing pages and the effect of using specific words and CTA  (Call To Action) positioning.

It makes for an interesting read, especially as one of the best practice recommendations – ‘Placing all CTAs above the fold’ – actually when tested shows a completely different result.

The articles  have lots of very useful links to additional pages which will keep you reading more and more about CTAs.

Main article: read here

Article 1: read here

Article 2: read here

Article 3: read here

How to Make and eCommerce website SEO friendly

These two articles present a number of simple tasks to assist in ensuring that an eCommerce website is SEO friendly.

There are some useful tips regards descriptions and ensuring that generic information is not indexed by Google.

Article 1: How to make an eCommerce website SEO friendly

Article 2: 7 Critical SEO Errors of E-commerce Websites


How does Humming Bird change the face of Search Optimisation

Humming Bird is the latest update in the world of Google to clean up and bring relevancy to search results.  Another change however to already ever changing world of search optimisation.

Will it make a differenc to client sites? and How do we now optimise content?

One of the biggest changes you’ll start seeing is the missing keyword data being passed across to Google Analytics keyword reports.  The ‘Not Provided’ value is now responsible for around 90% of all search traffic which means no longer can you dive into the keyowrds to understand users.

Reading the articles it appears taht the focus has swtiched from keywords across to ‘Content’ and the need to create relevant content htat focuses around keywords phrases and users intent.

The role of WebMasters and the Search Query report becomes even more important to assist with recognising keyword opportunities and identifying pages for content optimisation.

Two articles that expand this further for you to read:

Article 1: Has Hummingbird Changed SEO for ever

Article 2: All About The New Google “Hummingbird” Algorithm