This is an interesting read for anyone thinking of targeting China.
It address some of the basic areas but presents it in a very simple fashion, with good clear explanation. It looks at both On-Site and Off-Site optimisation techniques and how to be effective for this particular market.
full article: read here
Sticking with the idea of design and branching out into some academic theory to support why we do various things for a specific reason this research paper aims to address the issue of offering a culturally adapted website for a local audience.
To date, the vast majority of studies in the website design arena have examined mainly Western and American (low power distance and low context) culture, disregarding possible cultural discrepancies. This study fills this gap and explores the key cultural parameters that are likely to have an impact on local website design for Asian-Eastern culture, in a high power distance and high context, correlating with both Hofstede’s and Hall’s cultural dimensions.
full article: read here
If your interested in some of the academic theory behind this here’s some additional resources to help you with your understanding.
additional article 1: read here
additional article 2: read here
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of ecommerce, with the average South Korean internet user spending half an hour every day doing online shopping.
Naver is the country’s most popular search engine, with a market share of 70%.
Another useful article from Webcertain on how to work with the Naver search engine again through on-page and off-site techniques.
full article: read here
Another article looking at the impact of colour in relation to international markets and clients. Making sure that you build a website using the correct colours is important for different markets.
For example the colour red promotes the following thoughts / feelings in the different cultures:
- Australian Aboriginals: Land, earth
- China: Good luck, celebration, summoning
- Hebrew: Sacrifice, sin
- India: Purity
- South Africa: Colour of mourning
- Eastern: Worn by brides, happiness and prosperity
- Western: Excitement, danger, love, passion, stop, Christmas (with green), Valentine’s Day
Article: read more
The article highlighted links to three test carried out by the author looking at various changes in email and landing pages and the effect of using specific words and CTA (Call To Action) positioning.
It makes for an interesting read, especially as one of the best practice recommendations – ‘Placing all CTAs above the fold’ – actually when tested shows a completely different result.
The articles have lots of very useful links to additional pages which will keep you reading more and more about CTAs.
Main article: read here
Article 1: read here
Article 2: read here
Article 3: read here
This one comes from one of the new consultants. It makes a good resource when looking at the use of colour across all aspects of the business, such as websites, logos and general branding.
It reflects the perceived meaning of the use of colours across a good proportion of cultures.
Article: Colours in Cultures.
Matt Cutts has released another video covering the use of Geo-Location techniques and how to ensure you do not fall foul of Googles tools for site optimisation.
It addresses how to redirect users to country specific sites without affecting the Google spider.
An excellent article covering 17 key areas to ensure that an eCommerce website converts well. It addresses areas such as:
- out of stock items
- seasonal products
- product categories
- pages with little content / unique content
At the end of the article it refers to additional tools and how to make use of them to monitor the website.
Article: 17 SEO Best Practices.
These two articles present a number of simple tasks to assist in ensuring that an eCommerce website is SEO friendly.
There are some useful tips regards descriptions and ensuring that generic information is not indexed by Google.
Article 1: How to make an eCommerce website SEO friendly
Article 2: 7 Critical SEO Errors of E-commerce Websites
Humming Bird is the latest update in the world of Google to clean up and bring relevancy to search results. Another change however to already ever changing world of search optimisation.
Will it make a differenc to client sites? and How do we now optimise content?
One of the biggest changes you’ll start seeing is the missing keyword data being passed across to Google Analytics keyword reports. The ‘Not Provided’ value is now responsible for around 90% of all search traffic which means no longer can you dive into the keyowrds to understand users.
Reading the articles it appears taht the focus has swtiched from keywords across to ‘Content’ and the need to create relevant content htat focuses around keywords phrases and users intent.
The role of WebMasters and the Search Query report becomes even more important to assist with recognising keyword opportunities and identifying pages for content optimisation.
Two articles that expand this further for you to read:
Article 1: Has Hummingbird Changed SEO for ever
Article 2: All About The New Google “Hummingbird” Algorithm