High Power Distance and High-Context Culture

Sticking with the idea of design and branching out into some academic theory to support why we do various things for a specific reason this research paper aims to address the issue of offering a culturally adapted website for a local audience.

Abstract:

To date, the vast majority of studies in the website design arena have examined mainly Western and American (low power distance and low context) culture,  disregarding possible cultural discrepancies. This study fills this gap and explores the key cultural parameters that are likely to have an impact on local website design for Asian-Eastern culture, in a high power distance and high context, correlating with both Hofstede’s and Hall’s cultural dimensions.

full article: read here

If your interested in some of the academic theory behind this here’s some additional resources to help you with your understanding.

additional article 1: read here

additional article 2: read here

Targeting South Korea for SEO

With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of ecommerce, with the average South Korean internet user spending half an hour every day doing online shopping.

Naver is the country’s most popular search engine, with a market share of 70%.

Another useful article from Webcertain on how to work with the Naver search engine again through on-page and off-site techniques.

full article: read here

International SEO Tips

A short article covering a number of areas we’ve discussed a number of times over the months, but are always good to go over and reinforce the best practice points regards SEO and International websites.  Taken from talks delivered at the Search Engine Strategy conference held in London during February of this year.

Article: read more

Social Media in China

A brief article with a selection of useful points regards where and how to get started.  It does stress the need to know Chinese in order to get started properly.

Similar to the rest of the world, the Chinese social media landscape has 3 key popular areas: social networks, micro-blogs and video websites. This landscape is radically different to anywhere else in the world however, so if you’re hoping to target the country you need to completely rethink your strategy. While in the rest of the world names like Facebook, Twitter and YouTube tend to dominate the social space, in China these sites are blocked and local alternatives such as Renren, Weibo and Youku attract users in their millions instead.

Article: read more

Australia a growing market online

Australia is becoming a growing market in the online world.

As a country it boasts one of the highest uptakes of the internet in the world, with 89.8% of the population online, totalling 19.5 million internet users. It is also the fourth largest ecommerce market in Asia-Pacific and its value of online sales is expected to reach $31bn (2013), with the average Australian consumer spending an impressive £842 per year online.

Article: read more

Call To Action or Messages – depends on culture

An interesting article discussing relevant use of CTAs or messaging, dependant on culture.  It wraps up with the following statement.

Call-to-actions are very important in English, the language of marketing. It however sounds unnatural in some other languages and cultures and in some cases, can reflect negatively on your brand. The messaging you use in your ads needs to be relevant to what you are offering, but also tailored to the audience you are targeting, which can vary dramatically, even  between countries which share the same language.

Read the full article to get a better understanding.

Article: read more