A very useful article for Webcertain that looks at how to successfully implement and make use of the hreflang tag for locating language variations of websites.
We’ve made use of the previous versions of this report and feature it in the relevant UKTI guides. The two article links provide a copy of the Search and Social Report as well as the impact of Mobile in 28 countries.
Article 2: The Webcertain Global Mobile Report 2013
You will have seen me refer to the Search Engine Periodic Table before and in workshop sessions. The article goes further and digs deeper into the various areas of the Periodic Table to help you understand how the particular factor influences search engine performance.
Each particular area has associated articles which provide clear explanation and a range of useful tips.
Article 1: http://searchengineland.com/guide/seo
A suggested article from one of the consultants regards SEO and Baidu.
It gives a very good concise overview of key areas to address to ensure good position in the search engine. It looks at the following four areas and provides clear guidance on what’s required.
- Content Requirements
- Technical Requirements
- Link Building Requirements
- Chinese Law Requirements
It finishes with a look at a keyword tool for usage in the Chinese market.
If you have clients looking at developing presence on-line in China it is well worth a read.
Article 2: http://is.baidu.com/keyword_tool.html
This report from Business Insider presents a couple of interesting statistics. As it’s a business insider report you can decide whether to subscribe and gain access to the full report.
Article: read here
Russia boasts the most internet users in Europe; with recent figures showing that 36 per cent of Russians buy from foreign on-line retailers, with the UK accounting for 21 per cent of these purchases it’s no surprise to see retailers renew their interest in the country.
This post includes a very useful infographic that highlights the key facts as to why Russia shouldn’t be overlooked as a potential market.
Read the article here:
A brief article that highlights the need to understand localisation of language on a website. It highlights the need to seek professional advice in the area of translation to ensure the content and message is correct for the desired audience.
Article: selecting keywords
Sent across by Doug Lawrence last month, this post highlights some of the key points from Google regards adding languages correctly to a website.
It’s 17 minutes long but worth the watch:
We’re always looking for tools to make the job easier – I stumbled across this post about a week or so ago, and started going through the tools and checking how to use them. It’s a synopsis of a talk given at the MozCon conference.
It’s well worth a read and take a look at the Google Consumer Barometer, allows filtering by country against various metrics.
Read the full list here:
Simple guide that provides an easy checklist for ensuring the strategy for International SEO is setup correctly. The article has 2 additional links that will be useful for you to review in addition, to strengthen your understanding.
Article: read more here.