Selling services overseas: international trade regulations

You have probably come across this website previously – mainly because it’s part of UKTI.  If not then it’s a useful resource around International Trade Regulations.

  1. Legal issues for international trade in services
  2. Delivering services internationally
  3. Marketing services internationally
  4. UK regulations and taxes for international trade in services
  5. Overseas regulations and taxes when supplying services internationally
  6. International services and intellectual property
  7. Payment for international trade in services

The document covers the range of articles listed above to provide useful information and resources to find more detail.

Article – Website: read more

Seven tips for global e-commerce

A good report from eConsultancy.  There are a selection of statistics which assist with positioning and overcoming some of the issues with an ecommerce website.

In the US, one in 10 products are restricted from leaving the United States. Case-in-point: a crate of Bath Ducks were destroyed before they could reach their destination because an automated scanner identified them as ‘livestock’.

It covers communication, need to understand the customers and market.

Article: read more

Webcertain Global Search and Social Report 2013

We’ve made use of the previous versions of this report and feature it in the relevant UKTI guides.  The two article links provide a copy of the Search and Social Report as well as the impact of Mobile in 28 countries.

Article 1: The Webcertain Global Search and Social Report 2013

Article 2: The Webcertain Global Mobile Report 2013

New gTLDs and Internationalisation

You will have all heard and been sent marketing literature regards the creation of specific domain extensions such as .hotel, .amazon, .football.  However what is the impact of these new Top Level Domain going to have on targeting a website to geo-graphic locations.

Google hasn’t really provided a position on this but thoughts are towards the use of some geo-targeted domains such as location based extensions.  An example would be New York City making use of .nyc and this gives preferences to business operating on that extension for searches in the New York area.  As with the existing top level domain extensions, it’s expected that a level of geo-targeting may need to be employed to focus the sites location.

One is for sure there’s a long way to go and we’ll start seeing specific search based sites that focus purely on specific extensions appearing.  Creating more focused results for searches and perhaps a move away from the main search engines into more niche markets that focus on specifics such as films @ .movie, hotels @ .hotel, Recipes @ .recipe.

There is a complete side of the argument that focused towards the users perception of what they know and understand.  How do you position a new domain extension with your existing or potential new customers without causing confusion.

The linked articles will draw out a selection of thoughts on the areas discussed in brief.  One things for certain is these new domains are coming and we’ll have to understand the on-going implications.

Article 1: http://searchengineland.com/your-top-5-questions-about-the-new-gtld-domain-extensions-answered-148224

Article 2: http://econsultancy.com/blog/62983-how-will-the-introduction-of-new-gtlds-change-the-internet

Article 3: http://nickseagrave.com/new-gtlds-digital-marketing-seo/

Article 4: http://www.gtld.com/

 

How to Make and eCommerce website SEO friendly

These two articles present a number of simple tasks to assist in ensuring that an eCommerce website is SEO friendly.

There are some useful tips regards descriptions and ensuring that generic information is not indexed by Google.

Article 1: How to make an eCommerce website SEO friendly

Article 2: 7 Critical SEO Errors of E-commerce Websites

 

Making use of Facebook Insights

A large number of businesses are now making use of Facebook to connect to customers.  One area that is very often overlooked is analysing the data within the Facebook insights.

As a business a lot of information can be obtained such as

  • age
  • demographics
  • when users are most active
  • where likes come from

The Facebook insights application provides a raft of information and if used correctly can provide structure to a social media strategy, allowing the correct types of posts to be constructed to maximise reach and interaction.

There are many articles around regards interpreting Facebook insights – here are  few I’ve used to create presentations:

Article 1: A beginners guide.

Article 2: How to analyse Facebook insights

 

Why use a CDN – Content Delivery Network

This post is a follow-up to a question by one of the consultants this month via email.

A CDN is referred to as a Content Delivery Network.  In reality a network of servers that distribute your files across the globe in order to make the accessing of information faster when loading into a website or intranet.  They are used to hold various different types of file and are primarily to build a level of redundancy and also speed to a website.

When a website loads information it can only load a certain number of items at once, typically this is limited to 4 in most browsers.  So the 5th item is held until one of the previous 4 has been downloaded.  A CDN provides a different domain to load data from and hence it expands the number of files that can be accessed at any one time.  Some designers implement this when building a site by making use of sub-domains such as media.domain.co.uk and images.domain.co.uk to load data quicker within a website.

One of the main benefits is  access to files quicker due to the information being replicated across multiple servers around the globe, resulting in data being drawn from the server that is more local to the user.

There articles provided may give you some guidance on the pros and cons.

The answer I’ve got to the question: Should I use a CDN is …  It depends.

In practice site owners are already making use of them without probably knowing as a selection of key files are typically downloaded into the website from Google’s servers and the inclusion of video from YouTube is already one step in the right direction.

Article 1 – Should you use a CDN

Article 2 – 11 questions about CDNs 

 

40+ Tools to Advance Your International SEO

We’re always looking for tools to make the job easier – I stumbled across this post about a week or so ago, and started going through the tools and checking how to use them.  It’s a synopsis of a talk given at the MozCon conference.

It’s well worth a read and take a look at the Google Consumer Barometer, allows filtering by country against various metrics.

Read the full list here: