Growth of ECommerce in France

Some interesting statistics on how French consumers are using eCommerce to purchase.  The article looks at the increase in sales and also the methods in how the user connects.

It provides a small level of comparison of the French user to the UK user, which could be useful if your client is targeting the French market.

Article: http://www.searchlaboratory.com/blog/2013/05/the-growth-of-ecommerce-in-france/

What’s the benefit of Localisation – Getting it right makes major changes

Localisation of apps and websites can make an enourmous difference to uptake but how doyou go about doing htis correctly.

VisualTao, a B2B startup acquired by Autodesk.

Getting localization right that led to a huge growth in our download rate – from about 1500 per day to almost 5000, in less than 6 months. Translating the app is a significant part of localization, but that’s not what drives downloads. It’s not about the text on the button, but about the way users discover the app, decide whether to download it and most of all – how they experience it.

The article is a case study which covers various aspects of localisation and how to reach out to bloggers etc.

Read the full article here:

 

Baidu – Some interesting thoughts and suggestions

With the value of online transactions in China reached $190 billion in 2012 and the country is predicted to overtake the US as the world’s largest e-commerce market at some point this year.

This article looks at the opportunities, the SEO perspective relative to Google and also a brief look at paid search.

Read the full article here:

Bing Geo-Targeting Tool

Bing have now released a Geo-Targeting tool to enable users to geo-target a domain, sub-domain, directory or even a page.  This provides a very effective and flexible targeting tool for locating the website.

As per Googles toolset it enables a directory / sub-domain to be geo-targeted, but goes one step further, allowing for individual pages to be geo-targeted.

It also provides some general points on when / not to geo-target in relation to user language.

To read the full article click here.

Is the time right to build an International targeted website

This article looks at the use of Google Analytics to identify opportunities within International Markets.

It will help identify a selection of steps to enable companies to identify tracking, create alerts to flag when traffic starts increasing and also look for opportunities that can be exploited.

Analytics provides a business with the data to make informed decisions on major issues such as International versions of the website right through to mobile website developement

Review the full article here:

Content Duplication – In the same language

Another question emailed across this month relate to content duplication.

How much content on 2 pages, for example a US and a UK page on the same product/topic, would need to be changed to avoid issues of duplication?

In reality you should be setting relevant HREFLANG tags to ensure that the search engine can see the difference between the two pages  even though they may very well be very similar in content.

The following article from Google covers the importance of hreflang, read more

I suggest you take note of the section labelled ‘

Example configuration: rel=”alternate” hreflang=”x” in action

To see how to setup the top level pages.

If your interested in how content can be duplicated and the number of ways this can be easily accomplished, read the following article – read more

Another article on avoiding Content Duplication with a selection of tips to implement – read more

Issues with changing domain name from .co.uk to .com

Another question on email which is useful to cover for all of the ECR consultants.

What are the implications of moving a domain to a .com version when the site has gained position for a .co.uk.  Does this have a negative affect on the sites position?

If carried out correctly then the move should not have a major impact in the long term.  In relation to the short term there will be a drop in traffic, but this can be reduced by implementing a number of steps to reduce problems.

You need to fully understand the reasons for moving hte domain and is it more beneficial to maintain the .co.uk domain for the UK market and develop a site purely for international presence of the .com, leaving the main domain well alone.

Always encourage the company to retain the .co.uk domain as they will need to put 301 redirects in place to ensure that all pages are sent to the new website.  If there is a major change in URL structures then the key pages gaining search position should be redirected to the corresponding pages within the new site on the new domain   This will reduce 404 errors (page not found) within the website.

Identify using Google Analytics pages that receive both search engine traffic and also referral traffic as this highlights key pages within the website.  If your unsure of how to get this information then look at the ‘Landing Page’ report within the ‘Content’ section of Analytics.   To do this effectively you should also make use of a segment to highlight just pages being accessed for Search traffic as well as referral. If your unsure what this means then check out the Google Analytics help sections for information on the use of ‘Advance Segments’.

These two articles provide useful checklists and help about how to ensure the process goes smoothly  but be aware it have an impact on the website which may take time to recover.

SEOMoz Guide article

SEOLogic – Moving a domain article

Another snippet to think about is that moving to a .com will be a non-targeted domain which will reduce the focus in the UK market – should you then place a geographic target to the UK for the .com domain in Webmasters, which will keep a level of focus to the UK in Google search, but then reduce the worldwide focus.  This needs to be thought about to ensure that the overseas pages are developed quickly to ensure that the directory method (.com/US) can be used to benefit the site.

Google and the NCR redirect

This post is prompted by a question asked over email.  Apologies for not responding earlier but thought it would be useful for everyone to benefit from the answer.

One of the guides refers to the use of /ncr to prevent a country redirect to the localised version of the Google    On doing some further research Google through IP recognition will automatically redirect the user to the local version of Google when the user attempts to access www.google.com, as indicated by the IP location.

If you’re in France and you navigate to www.google.com you should be automatically redirected to www.google.fr.

Regards the use of the /ncr command, it’s really only relevant to the user if they wish to access the main google.com site to carryout a search.

For a more in-depth explanation read the full article here:

SEO without borders

Still struggling with .com or local domains regards how to target a site for International Markets.  It can take a while and each situation will be different.

This article looks at all the aspects involved in form domain name, content structures, keyword research, HTML markup.  Use it to re-inforce the things that have been covered in previous workshop sessions.

Read full article here:

Google Translate – how to know if it’s been used…

This post is in response to a question asked this month via email.

A clients website company has added languages to the existing website and it appears to be making use of Google Translate.

Well here’s a couple of steps to show that it is / isn’t.

  • Does the language dropdown box have a Google Logo inside it / nearby?
  • When you select a language does a box appear at the top of the window showing the percentage of the page that’s been translated, with the ability to then change the language from within this new bar
  • If you view the source of the page – (right click on window and view source) – is it all in English, then Translate is being used.

If the answer is YES to any of these then Google Translate is being used to provide the foreign language versions of the website.

The big problem comes to how much the companies paid fro someone to add a piece of generic script into the website header to enable all the pages to be translated.  Especially if they believe the whole website is going to be translated providing a geo-targeted content to overseas users.