Created by Google themselves, this simple set of Questions and Answers provides both simple tips and techniques for checking indexing along with how to target specific locations for the same language using hreflang attributes.
See article here:
Category Archives: Translation and Localisation
Quality Versus Quantity and Cost in International Web Translation
With all the changes in the way Google indexes and positions websites the focus has clearly switched from Quantity to Quality.
However the majority of businesses still rush when translating information and do a quick job resulting in quantity of information that is badly presented and not in the correct context for the chosen market.
If you’re going to spend time and money going into new markets and translating your website, you need to do it properly, otherwise it’s just wasted resources and a potential risk to the reputation of your brand.
Read the full article:
Boost ECommerce Sales through Geo-Targeting
Geo-targeting or Geo-marketing provides the ability to provide different content to specific geographic areas. Typically this uses the IP address of the user to then identify their geographic location.
In a website this will then result in specific content being delivered to that user, either redirecting to a version of the website in a specific language or driving different content and offers based on the geographic location.
The full article address 10 points to make geo-targeting relevant to a business and provides reasons as to how it can effectively be used to generate revenue.
For example simple things such as;
- displaying information regards availability of services to that location
- localised testimonials
- application of localised tax rates
- displaying the correct currency for the user
Read the full article here:
Here are five ways to use Facebook GeoTargeting for your business:
5 ways to Geo-target your Facebook pages to provide more focused content. Also covers the concept of Multi-Lingual posts.
- Time Zone Effectiveness
- Keep it local
- Target photos and videos
- Multi-Lingual posts
- Comparison Testing
Read the original post here
How to target the post read the following article here:
Translation and Single Digital Market in the EU
A short article presenting the issues with the translation and the single digital market.
Geotargetting your website from the start
Geotargetting a website provides a number of clear opportunities and should form part of your on-going web strategy. In reality it focuses on providing specific content to the user based upon his geographic location when they access the website.
9 SEO Terms all International Search Consultants Should Know!
A concise article which covers 9 key parts to a webpage to ensure you are targeting for International Search.
Using XML Sitemaps hreflang= for Geotargeting?
Improve targeting on the search engines, be careful as it may not always work. It’s worth checking out the article to see your options on how to improve the positioning of a website for specific markets.
Website Design for Overseas Markets
Websites that reflect the culture and anticipated norms within a specific country will in general have a major impact on the impact and usability of the site.
This website article looks at three areas that need to be addressed with associated examples to highlight the differences.
What TLDs are seen as Generic by Google
Google sees a number of Country targeted domain extensions as being Generic TLDs.
This provides more scope to businesses that wish to implement a international site strategy by utilising a Generic TLD.