Understand the Meanings of Colour in Various Cultures Around the World

Another article looking at the impact of colour  in relation to international markets and clients.  Making sure that you build a website using the correct colours is important for different markets.

For example the colour red promotes the following thoughts / feelings in the different cultures:

  • Australian Aboriginals: Land, earth
  • China: Good luck, celebration, summoning
  • Hebrew: Sacrifice, sin
  • India: Purity
  • South Africa: Colour of mourning
  • Eastern: Worn by brides, happiness and prosperity
  • Western: Excitement, danger, love, passion, stop, Christmas (with green), Valentine’s Day

Article: read more

Seven tips for global e-commerce

A good report from eConsultancy.  There are a selection of statistics which assist with positioning and overcoming some of the issues with an ecommerce website.

In the US, one in 10 products are restricted from leaving the United States. Case-in-point: a crate of Bath Ducks were destroyed before they could reach their destination because an automated scanner identified them as ‘livestock’.

It covers communication, need to understand the customers and market.

Article: read more

New gTLDs and Internationalisation

You will have all heard and been sent marketing literature regards the creation of specific domain extensions such as .hotel, .amazon, .football.  However what is the impact of these new Top Level Domain going to have on targeting a website to geo-graphic locations.

Google hasn’t really provided a position on this but thoughts are towards the use of some geo-targeted domains such as location based extensions.  An example would be New York City making use of .nyc and this gives preferences to business operating on that extension for searches in the New York area.  As with the existing top level domain extensions, it’s expected that a level of geo-targeting may need to be employed to focus the sites location.

One is for sure there’s a long way to go and we’ll start seeing specific search based sites that focus purely on specific extensions appearing.  Creating more focused results for searches and perhaps a move away from the main search engines into more niche markets that focus on specifics such as films @ .movie, hotels @ .hotel, Recipes @ .recipe.

There is a complete side of the argument that focused towards the users perception of what they know and understand.  How do you position a new domain extension with your existing or potential new customers without causing confusion.

The linked articles will draw out a selection of thoughts on the areas discussed in brief.  One things for certain is these new domains are coming and we’ll have to understand the on-going implications.

Article 1: http://searchengineland.com/your-top-5-questions-about-the-new-gtld-domain-extensions-answered-148224

Article 2: http://econsultancy.com/blog/62983-how-will-the-introduction-of-new-gtlds-change-the-internet

Article 3: http://nickseagrave.com/new-gtlds-digital-marketing-seo/

Article 4: http://www.gtld.com/

 

20 Tips for good PPC campaigns -10 Good / 10 bad

A good number of businesses are starting to investigate the use of paid advertising across the various channels such as Google, Facebook, LinkedIn and Twitter.

PPC is a very costly method of advertising if not carried out correctly addressing the correct user, testing the ad copy, designing effective landing pages, targetting the correct locations and making use of correct languages.

The article is fairly simple but the points raised should help with PPC campaigns that works.

Article: read here

How does Humming Bird change the face of Search Optimisation

Humming Bird is the latest update in the world of Google to clean up and bring relevancy to search results.  Another change however to already ever changing world of search optimisation.

Will it make a differenc to client sites? and How do we now optimise content?

One of the biggest changes you’ll start seeing is the missing keyword data being passed across to Google Analytics keyword reports.  The ‘Not Provided’ value is now responsible for around 90% of all search traffic which means no longer can you dive into the keyowrds to understand users.

Reading the articles it appears taht the focus has swtiched from keywords across to ‘Content’ and the need to create relevant content htat focuses around keywords phrases and users intent.

The role of WebMasters and the Search Query report becomes even more important to assist with recognising keyword opportunities and identifying pages for content optimisation.

Two articles that expand this further for you to read:

Article 1: Has Hummingbird Changed SEO for ever

Article 2: All About The New Google “Hummingbird” Algorithm

Why use a CDN – Content Delivery Network

This post is a follow-up to a question by one of the consultants this month via email.

A CDN is referred to as a Content Delivery Network.  In reality a network of servers that distribute your files across the globe in order to make the accessing of information faster when loading into a website or intranet.  They are used to hold various different types of file and are primarily to build a level of redundancy and also speed to a website.

When a website loads information it can only load a certain number of items at once, typically this is limited to 4 in most browsers.  So the 5th item is held until one of the previous 4 has been downloaded.  A CDN provides a different domain to load data from and hence it expands the number of files that can be accessed at any one time.  Some designers implement this when building a site by making use of sub-domains such as media.domain.co.uk and images.domain.co.uk to load data quicker within a website.

One of the main benefits is  access to files quicker due to the information being replicated across multiple servers around the globe, resulting in data being drawn from the server that is more local to the user.

There articles provided may give you some guidance on the pros and cons.

The answer I’ve got to the question: Should I use a CDN is …  It depends.

In practice site owners are already making use of them without probably knowing as a selection of key files are typically downloaded into the website from Google’s servers and the inclusion of video from YouTube is already one step in the right direction.

Article 1 – Should you use a CDN

Article 2 – 11 questions about CDNs 

 

Effective PPC Campaigns – 12 Essential Tips

I’m seeing a lot of clients moving towards Google Paid Search Campaigns to generate traffic.  A small number are also looking at running paid campaigns in Facebook to drive traffic.

Very often a large percentage of clients spend more money on getting traffic than they generate through sales, which typically comes down to poorly defined keywords and poor landing pages that add no real value.

This article from e-Consultancy covers 12 Tips to ensure that the landing page (where you send the user from serach) is built correctly, maintains trust and converts the visitor to a customer.

Article: http://econsultancy.com/uk/blog/62415-12-essential-ppc-landing-page-success-factors

Growth of ECommerce in France

Some interesting statistics on how French consumers are using eCommerce to purchase.  The article looks at the increase in sales and also the methods in how the user connects.

It provides a small level of comparison of the French user to the UK user, which could be useful if your client is targeting the French market.

Article: http://www.searchlaboratory.com/blog/2013/05/the-growth-of-ecommerce-in-france/