This post looks at the need to still carry-out the technical aspects of SEO.
Even though the Hummingbird update to the algorithm pushes us towards ensuring we have good relevant content for our target users, the role of the technical parts of the website are still very important.
It covers the key areas and starts by addressing the use of XML sitemaps and the involvement of that wonderful term you’ve all become accustomed to hreflang.
full article: read here
You have probably come across this website previously – mainly because it’s part of UKTI. If not then it’s a useful resource around International Trade Regulations.
- Legal issues for international trade in services
- Delivering services internationally
- Marketing services internationally
- UK regulations and taxes for international trade in services
- Overseas regulations and taxes when supplying services internationally
- International services and intellectual property
- Payment for international trade in services
The document covers the range of articles listed above to provide useful information and resources to find more detail.
Article – Website: read more
The article gives brief description of geo-targeting and then looks at using promoted posts and adjustments to the settings in Facebook to provide much better targeting to reach the correct users.
Article: read more here
You will have all heard and been sent marketing literature regards the creation of specific domain extensions such as .hotel, .amazon, .football. However what is the impact of these new Top Level Domain going to have on targeting a website to geo-graphic locations.
Google hasn’t really provided a position on this but thoughts are towards the use of some geo-targeted domains such as location based extensions. An example would be New York City making use of .nyc and this gives preferences to business operating on that extension for searches in the New York area. As with the existing top level domain extensions, it’s expected that a level of geo-targeting may need to be employed to focus the sites location.
One is for sure there’s a long way to go and we’ll start seeing specific search based sites that focus purely on specific extensions appearing. Creating more focused results for searches and perhaps a move away from the main search engines into more niche markets that focus on specifics such as films @ .movie, hotels @ .hotel, Recipes @ .recipe.
There is a complete side of the argument that focused towards the users perception of what they know and understand. How do you position a new domain extension with your existing or potential new customers without causing confusion.
The linked articles will draw out a selection of thoughts on the areas discussed in brief. One things for certain is these new domains are coming and we’ll have to understand the on-going implications.
Article 1: http://searchengineland.com/your-top-5-questions-about-the-new-gtld-domain-extensions-answered-148224
Article 2: http://econsultancy.com/blog/62983-how-will-the-introduction-of-new-gtlds-change-the-internet
Article 3: http://nickseagrave.com/new-gtlds-digital-marketing-seo/
Article 4: http://www.gtld.com/
The article highlighted links to three test carried out by the author looking at various changes in email and landing pages and the effect of using specific words and CTA (Call To Action) positioning.
It makes for an interesting read, especially as one of the best practice recommendations – ‘Placing all CTAs above the fold’ – actually when tested shows a completely different result.
The articles have lots of very useful links to additional pages which will keep you reading more and more about CTAs.
Main article: read here
Article 1: read here
Article 2: read here
Article 3: read here
This one comes from one of the new consultants. It makes a good resource when looking at the use of colour across all aspects of the business, such as websites, logos and general branding.
It reflects the perceived meaning of the use of colours across a good proportion of cultures.
Article: Colours in Cultures.
Where should you spend your money – this brief article look at these 2 areas and provides a answer with email being the winner.
The article includes a second link to a more in-depth piece of research on which this article was created.
Article 1: Email vs Social Media
Article 2: Host Papa data
Email Marketing is still a valid channel to find and sell to new and existing customers. This article highlights 5 potential areas that are often under utilised by businesses to increase sales and customer acquisition / retention.
I have a client making effective use of the Abandoned Cart suggestion already to make effective sales.
Article: Five email marketing lessons from 40 online purchases
We’re always looking for tools to make the job easier – I stumbled across this post about a week or so ago, and started going through the tools and checking how to use them. It’s a synopsis of a talk given at the MozCon conference.
It’s well worth a read and take a look at the Google Consumer Barometer, allows filtering by country against various metrics.
Read the full list here:
This is an interesting and novel way to make use of Facebook to sell products. Often social media can be very difficult to utilise to promote and sell products.
However this company only started using Facebook as a sales channel back in 2010. It now sells between 30,000 to 50,000 garments per month, 60% of sales today come via Facebook.
Article: read more here…