Forms are a recognised part of life, we fill in job applications, purchase products, create accounts and many other functions. But the length and content required can and very often is a major off put to customers.
This article discussed 4 key reasons why users hate forms and also provides some thought as to simple techniques that if used wisely can improve the chances of customers filling in and completing the process.
Things about Web forms that drive visitors away from your online store:
- Forced to fill a long form that demands too much unnecessary information
- Lack of clarity regarding what kind of input is required for a particular field
- Not finding the right options in the fields where text input doesn’t work
- Form doesn’t save and the user is asked to fill the whole form again for a single error
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