Another question emailed across this month relate to content duplication.
How much content on 2 pages, for example a US and a UK page on the same product/topic, would need to be changed to avoid issues of duplication?
In reality you should be setting relevant HREFLANG tags to ensure that the search engine can see the difference between the two pages even though they may very well be very similar in content.
The following article from Google covers the importance of hreflang, read more
I suggest you take note of the section labelled ‘
Example configuration: rel=”alternate” hreflang=”x” in action
To see how to setup the top level pages.
If your interested in how content can be duplicated and the number of ways this can be easily accomplished, read the following article – read more
Another article on avoiding Content Duplication with a selection of tips to implement – read more