Effective PPC Campaigns – 12 Essential Tips

I’m seeing a lot of clients moving towards Google Paid Search Campaigns to generate traffic.  A small number are also looking at running paid campaigns in Facebook to drive traffic.

Very often a large percentage of clients spend more money on getting traffic than they generate through sales, which typically comes down to poorly defined keywords and poor landing pages that add no real value.

This article from e-Consultancy covers 12 Tips to ensure that the landing page (where you send the user from serach) is built correctly, maintains trust and converts the visitor to a customer.

Article: http://econsultancy.com/uk/blog/62415-12-essential-ppc-landing-page-success-factors