Have you noticed many changes in Google’s search results, such as the inclusion of peoples faces against articles, and review stars for products and services. If your clients are making use of blogs to raise their profile and hopefully drive traffic to relevant content and a website then this article explains how to improve the richness of the information appearing in the search results.
You may have heard about ‘Rich Snippets’ in various places, but do you actually know what they are. When i’ts now possible to get product images, photographs, reviews and videos to appear next to a search result, it’s something we should all be looking at implementing.
This article refers to snippets and authorship within Google’s search results and how it increases traffic.
In relation to International search, the principles work the same, it’s comes down to ensuring your articles contain the correct tags to send rich data. If you’re making use of Google’s Webmasters tools then you can even view the snippets that Google is seeing to ensure that they present the best content to the user.
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