Google and the NCR redirect

This post is prompted by a question asked over email.  Apologies for not responding earlier but thought it would be useful for everyone to benefit from the answer.

One of the guides refers to the use of /ncr to prevent a country redirect to the localised version of the Google    On doing some further research Google through IP recognition will automatically redirect the user to the local version of Google when the user attempts to access, as indicated by the IP location.

If you’re in France and you navigate to you should be automatically redirected to

Regards the use of the /ncr command, it’s really only relevant to the user if they wish to access the main site to carryout a search.

For a more in-depth explanation read the full article here: