High Power Distance and High-Context Culture

Sticking with the idea of design and branching out into some academic theory to support why we do various things for a specific reason this research paper aims to address the issue of offering a culturally adapted website for a local audience.


To date, the vast majority of studies in the website design arena have examined mainly Western and American (low power distance and low context) culture,  disregarding possible cultural discrepancies. This study fills this gap and explores the key cultural parameters that are likely to have an impact on local website design for Asian-Eastern culture, in a high power distance and high context, correlating with both Hofstede’s and Hall’s cultural dimensions.

full article: read here

If your interested in some of the academic theory behind this here’s some additional resources to help you with your understanding.

additional article 1: read here

additional article 2: read here