How to get good search positions for your website

How do you get good search position for your website? The workshop I ran today with Gareth Edwards of Arrowsmith Marketing looked at a number of key aspects within online marketing. Here are a few of the key points raised and discussed with the delegates.

1. Create quality content – one thing search engines are looking for is good quality content that users wish to engage with. A good page should be one that gets users to link to it or share it on a social network with other users. A good number of websites are full of dull boring content that adds no value. A lot of emphasis is now on content that is both unique and has a clear value to the person reading it. Site site content is not for your own self gratification but to get a user to contact and engage with your business

2. Analytics is an important part of your marketing strategy, whether it be to measure PPC, Search Optimisation or Link Building activities. Setting up and tracking all traffic to the website is becoming an important activity in any business serious about carrying out online marketing. The inclusion of Multiple Channel Conversions enables the website owner to fully recognise the value of all the social media and email marketing activity you carry out.

3. Plan and understand the user. This is probably the most important point we covered today. Understanding the user is key to setting up your social media activity, designing the website, selecting keywords and creating engaging content. The particular user groups will expect the message and imagery to reflect their perceptions and interests. Getting this part wrong will result in a website that targets the wrong users and ultimately generates very little in the area of conversion.