The article highlighted links to three test carried out by the author looking at various changes in email and landing pages and the effect of using specific words and CTA (Call To Action) positioning.
It makes for an interesting read, especially as one of the best practice recommendations – ‘Placing all CTAs above the fold’ – actually when tested shows a completely different result.
The articles have lots of very useful links to additional pages which will keep you reading more and more about CTAs.
Main article: read here
Article 1: read here
Article 2: read here
Article 3: read here