A large number of businesses are now making use of Facebook to connect to customers. One area that is very often overlooked is analysing the data within the Facebook insights.
As a business a lot of information can be obtained such as
- when users are most active
- where likes come from
The Facebook insights application provides a raft of information and if used correctly can provide structure to a social media strategy, allowing the correct types of posts to be constructed to maximise reach and interaction.
There are many articles around regards interpreting Facebook insights – here are few I’ve used to create presentations:
Article 1: A beginners guide.
Article 2: How to analyse Facebook insights