Making use of Facebook Insights

A large number of businesses are now making use of Facebook to connect to customers.  One area that is very often overlooked is analysing the data within the Facebook insights.

As a business a lot of information can be obtained such as

  • age
  • demographics
  • when users are most active
  • where likes come from

The Facebook insights application provides a raft of information and if used correctly can provide structure to a social media strategy, allowing the correct types of posts to be constructed to maximise reach and interaction.

There are many articles around regards interpreting Facebook insights – here are  few I’ve used to create presentations:

Article 1: A beginners guide.

Article 2: How to analyse Facebook insights