Today saw the passing of a great innovator and man, who in the bigger scheme of things changed the way the world uses computers and also listens to music and much much more. His unique ability to innovate and think out of the box has changed a lot of day to day activities for many of us.
Two items we’ve all made use of over the years, both available from 3M – scotch tape and post-it notes. Well the next invention to hit the world is solar panels. These solar panels however are pretty different and could easily be self fit and stick to your existing windows.
How do you get good search position for your website? The workshop I ran today with Gareth Edwards of Arrowsmith Marketing looked at a number of key aspects within online marketing. Here are a few of the key points raised and discussed with the delegates.
Spent this evening finalising a workshop for deliver at the University of Warwick. The National B2B Centre have won a contract to deliver a number of workshops on a range of subjects and Gareth Edwards and myself are due to deliver the first workshop tomorrow. We’re hopning for an interactive session that will enable the attendees to go away with their questions answered. The course will be running again in November and you can book for free at the following website.
How can you make Google Analytics provide more information about your website? If you want to get a better understanding of how users interact you’ll need to start looking at event tracking.
Getting meaningful name for your Facebook page always meant you needed to get 25 likes before you could request one. Not any more – get it today.
New feature in my Google Analytics interface today. Been waiting for it to appear and it’s there now. What is it? Search Engine Optimisation. It links the search queries shown in Google Webmasters to a view within Google Analytics. What does this mean for you and me?
How do you track and manage your social media – Gareth Edwards gave a talk at the NB2BC networking event tonight that overviewed how some of the B2B clients have addressed and looked at the world of Social Media. He pulled out a few trends, the main one being in the area of Making Social Media channels work better for the business, instead of just using it.
This morning I attended the Lord Digby Jones breakfast meeting at the NEC, Birmingham. Harvey Nash have hosted the event for the last few years and generally it’s an opporutinity to mix with a few fellow minded people and also hear from Lord Jones. If you ever get the opportuinity to hear him speak it’s well worth it, even if you don’t fully agree with views on certain issues.
One of the biggest questions I get asked is, How do I compare to other people in my business area? It’s a hard question to answer unless you happen to deliver services for a number of organisations within a specific sector. This would then pose a question of ethics as to whether you shared this information with you client. The main point is to ensure that your taking note of what your competition is up to by carrying out a number of standard tests.