How do you track and manage your social media – Gareth Edwards gave a talk at the NB2BC networking event tonight that overviewed how some of the B2B clients have addressed and looked at the world of Social Media. He pulled out a few trends, the main one being in the area of Making Social Media channels work better for the business, instead of just using it.
This morning I attended the Lord Digby Jones breakfast meeting at the NEC, Birmingham. Harvey Nash have hosted the event for the last few years and generally it’s an opporutinity to mix with a few fellow minded people and also hear from Lord Jones. If you ever get the opportuinity to hear him speak it’s well worth it, even if you don’t fully agree with views on certain issues.
One of the biggest questions I get asked is, How do I compare to other people in my business area? It’s a hard question to answer unless you happen to deliver services for a number of organisations within a specific sector. This would then pose a question of ethics as to whether you shared this information with you client. The main point is to ensure that your taking note of what your competition is up to by carrying out a number of standard tests.
Canonicalisation is a very long word that can be causing issues within your website and you may not be aware of it. When you register a domain name you are registering the domain without any additional parts such as www. or mail. These are in reality a sub-domain of the domain name.
Whilst presenting to Warwick Business School on Friday I made the usual comment regards META Keywords within an HTML page. Two delegates made comment to suggest that I was incorrect, 1 a startup business who proposed the idea that we may not fully know what factors Google use to rank a page, which is a good argument and the 2nd an ex-director of an IT company who was unconvinced. The fact that spending hours writing out the relevant keywords for the web developer actually adds no value to the page in the eyes of Google. This may be new to some of you but in relation to Google they haven’t used this part of the web page for a good number of years. If your interested watch Matt Cutts from Google explain why.
Did you know that Facebook has more users than the number of people living in the USA?
The above statement is mind-blowing when you think about it. Facebook is an enormous website touching many countries and peoples lives, but my natural instinct would be that the population of the USA would have been larger.
Imagine the ability as a retailer to identify the gender of a buyer and change the messages within the store to match them. All a dream, apparently not – retailers are now starting to test and implement the technology.
With the rise in businesses starting to venture into the realms of social media how can you actually start measuring the benefits of all the posts and information being put to Twitter, Facebook and LinkedIN. The rise of the ’Add This’ button and Facebook Likes needs to be tracked effectively.
Is it better to focus on number of visitors or quality of visitors? Is the ultimate aim of a website converting visitors into customers?
Delivered a workshop today on Google Analytics, after reviewing the site analytics we began looking at the PPC campaigns to identify opportunities. I would recommend you review the position of your campaigns in order to make sure you’re making good use of your budgets.