Canonicalisation is a very long word that can be causing issues within your website and you may not be aware of it. When you register a domain name you are registering the domain without any additional parts such as www. or mail. These are in reality a sub-domain of the domain name.
Whilst presenting to Warwick Business School on Friday I made the usual comment regards META Keywords within an HTML page. Two delegates made comment to suggest that I was incorrect, 1 a startup business who proposed the idea that we may not fully know what factors Google use to rank a page, which is a good argument and the 2nd an ex-director of an IT company who was unconvinced. The fact that spending hours writing out the relevant keywords for the web developer actually adds no value to the page in the eyes of Google. This may be new to some of you but in relation to Google they haven’t used this part of the web page for a good number of years. If your interested watch Matt Cutts from Google explain why.
Did you know that Facebook has more users than the number of people living in the USA?
The above statement is mind-blowing when you think about it. Facebook is an enormous website touching many countries and peoples lives, but my natural instinct would be that the population of the USA would have been larger.
Imagine the ability as a retailer to identify the gender of a buyer and change the messages within the store to match them. All a dream, apparently not – retailers are now starting to test and implement the technology.
With the rise in businesses starting to venture into the realms of social media how can you actually start measuring the benefits of all the posts and information being put to Twitter, Facebook and LinkedIN. The rise of the ’Add This’ button and Facebook Likes needs to be tracked effectively.
Is it better to focus on number of visitors or quality of visitors? Is the ultimate aim of a website converting visitors into customers?
Delivered a workshop today on Google Analytics, after reviewing the site analytics we began looking at the PPC campaigns to identify opportunities. I would recommend you review the position of your campaigns in order to make sure you’re making good use of your budgets.
Working on updating the National B2B Centre Analytics Course for the latest version of Google Analytics. Quite a few addins to make sure the delegates understand and can then go away and make use of them. This post will focus on one in particular – Term Clouds.
All men enjoy buying gadgets, we use excuses in order to justify the purchase. But what are the best 5 gadgets you’ve purchased and were they useful and are you still using them. Be honest whilst making your list, chances are no one will every see it.