You will have seen me refer to the Search Engine Periodic Table before and in workshop sessions. The article goes further and digs deeper into the various areas of the Periodic Table to help you understand how the particular factor influences search engine performance.
Each particular area has associated articles which provide clear explanation and a range of useful tips.
Article 1: http://searchengineland.com/guide/seo
A suggested article from one of the consultants regards SEO and Baidu.
It gives a very good concise overview of key areas to address to ensure good position in the search engine. It looks at the following four areas and provides clear guidance on what’s required.
- Content Requirements
- Technical Requirements
- Link Building Requirements
- Chinese Law Requirements
It finishes with a look at a keyword tool for usage in the Chinese market.
If you have clients looking at developing presence on-line in China it is well worth a read.
Article 1: http://searchengineland.com/the-b2b-marketers-guide-to-baidu-seo-180658
Article 2: http://is.baidu.com/keyword_tool.html
You will have all heard and been sent marketing literature regards the creation of specific domain extensions such as .hotel, .amazon, .football. However what is the impact of these new Top Level Domain going to have on targeting a website to geo-graphic locations.
Google hasn’t really provided a position on this but thoughts are towards the use of some geo-targeted domains such as location based extensions. An example would be New York City making use of .nyc and this gives preferences to business operating on that extension for searches in the New York area. As with the existing top level domain extensions, it’s expected that a level of geo-targeting may need to be employed to focus the sites location.
One is for sure there’s a long way to go and we’ll start seeing specific search based sites that focus purely on specific extensions appearing. Creating more focused results for searches and perhaps a move away from the main search engines into more niche markets that focus on specifics such as films @ .movie, hotels @ .hotel, Recipes @ .recipe.
There is a complete side of the argument that focused towards the users perception of what they know and understand. How do you position a new domain extension with your existing or potential new customers without causing confusion.
The linked articles will draw out a selection of thoughts on the areas discussed in brief. One things for certain is these new domains are coming and we’ll have to understand the on-going implications.
Article 1: http://searchengineland.com/your-top-5-questions-about-the-new-gtld-domain-extensions-answered-148224
Article 2: http://econsultancy.com/blog/62983-how-will-the-introduction-of-new-gtlds-change-the-internet
Article 3: http://nickseagrave.com/new-gtlds-digital-marketing-seo/
Article 4: http://www.gtld.com/
The article highlighted links to three test carried out by the author looking at various changes in email and landing pages and the effect of using specific words and CTA (Call To Action) positioning.
It makes for an interesting read, especially as one of the best practice recommendations – ‘Placing all CTAs above the fold’ – actually when tested shows a completely different result.
The articles have lots of very useful links to additional pages which will keep you reading more and more about CTAs.
Main article: read here
Article 1: read here
Article 2: read here
Article 3: read here
This report from Business Insider presents a couple of interesting statistics. As it’s a business insider report you can decide whether to subscribe and gain access to the full report.
Article: read here
A good number of businesses are starting to investigate the use of paid advertising across the various channels such as Google, Facebook, LinkedIn and Twitter.
PPC is a very costly method of advertising if not carried out correctly addressing the correct user, testing the ad copy, designing effective landing pages, targetting the correct locations and making use of correct languages.
The article is fairly simple but the points raised should help with PPC campaigns that works.
Article: read here
This one comes from one of the new consultants. It makes a good resource when looking at the use of colour across all aspects of the business, such as websites, logos and general branding.
It reflects the perceived meaning of the use of colours across a good proportion of cultures.
Article: Colours in Cultures.
This article looks at 5 changes made recently at Google and reflects on what it means in relation to the measurement of SEO.
You’ll already be aware of the changes and hopefully the article highlights the need to help clients reflect on the actions of the traffic to a website and not necessarily how they actually got there.
Article: read here
Where should you spend your money – this brief article look at these 2 areas and provides a answer with email being the winner.
The article includes a second link to a more in-depth piece of research on which this article was created.
Article 1: Email vs Social Media
Article 2: Host Papa data
Russia boasts the most internet users in Europe; with recent figures showing that 36 per cent of Russians buy from foreign on-line retailers, with the UK accounting for 21 per cent of these purchases it’s no surprise to see retailers renew their interest in the country.
This post includes a very useful infographic that highlights the key facts as to why Russia shouldn’t be overlooked as a potential market.
Read the article here: