Reduce Duplication and increase search position

Content duplication can be a major issue in trying to gain better search positions.  The majority of websites and eCommerce sales websites by nature of how users upload products can cause duplication, through usage of similar page content with very little change or the product naturally sits in multiple categories.

Making sure that the website is built to minimise these issues is highly important especially if an international strategy is being worked on.

This short article covers a couple of the key areas to address to minimise duplication.

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