A brief article with a selection of useful points regards where and how to get started. It does stress the need to know Chinese in order to get started properly.
Similar to the rest of the world, the Chinese social media landscape has 3 key popular areas: social networks, micro-blogs and video websites. This landscape is radically different to anywhere else in the world however, so if you’re hoping to target the country you need to completely rethink your strategy. While in the rest of the world names like Facebook, Twitter and YouTube tend to dominate the social space, in China these sites are blocked and local alternatives such as Renren, Weibo and Youku attract users in their millions instead.
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