With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of ecommerce, with the average South Korean internet user spending half an hour every day doing online shopping.
Naver is the country’s most popular search engine, with a market share of 70%.
Another useful article from Webcertain on how to work with the Naver search engine again through on-page and off-site techniques.
full article: read here