Technical SEO still matters even with Hummingbird

This post looks at the need to still carry-out the technical aspects of SEO.

Even though the Hummingbird update to the algorithm pushes us towards ensuring we have good relevant content for our target users, the role of the technical parts of the website are still very important.

It covers the key areas and starts by addressing the use of XML sitemaps and the involvement of that wonderful term you’ve all become accustomed to hreflang.

full article: read here