Another article looking at the impact of colour  in relation to international markets and clients.  Making sure that you build a website using the correct colours is important for different markets.

For example the colour red promotes the following thoughts / feelings in the different cultures:

• Australian Aboriginals: Land, earth
• China: Good luck, celebration, summoning
• Hebrew: Sacrifice, sin
• India: Purity
• South Africa: Colour of mourning
• Eastern: Worn by brides, happiness and prosperity
• Western: Excitement, danger, love, passion, stop, Christmas (with green), Valentine’s Day

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