Another article looking at the impact of colour in relation to international markets and clients. Making sure that you build a website using the correct colours is important for different markets.
For example the colour red promotes the following thoughts / feelings in the different cultures:
- Australian Aboriginals: Land, earth
- China: Good luck, celebration, summoning
- Hebrew: Sacrifice, sin
- India: Purity
- South Africa: Colour of mourning
- Eastern: Worn by brides, happiness and prosperity
- Western: Excitement, danger, love, passion, stop, Christmas (with green), Valentine’s Day
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