Understand the Meanings of Colour in Various Cultures Around the World

Another article looking at the impact of colour  in relation to international markets and clients.  Making sure that you build a website using the correct colours is important for different markets.

For example the colour red promotes the following thoughts / feelings in the different cultures:

  • Australian Aboriginals: Land, earth
  • China: Good luck, celebration, summoning
  • Hebrew: Sacrifice, sin
  • India: Purity
  • South Africa: Colour of mourning
  • Eastern: Worn by brides, happiness and prosperity
  • Western: Excitement, danger, love, passion, stop, Christmas (with green), Valentine’s Day

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