Using XML Sitemaps hreflang= for Geotargeting?

Improve targeting on the search engines, be careful as it may not always work.  It’s worth checking out the article to see your options on how to improve the positioning of a website for specific markets.

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The post refers to the use of sitemaps, which ensure that the search engine fully know about the pages within your website and how often they should be re-indexed.  It identifies how to improve positioning regards countries by specifying additional information to provide improved targeting.

The article refers to an additional post from Google on how to implement which can be found by following this link.

In summary the general principle is to implement however the technical skills and ability to get working can take a while, something that you should advise to work on with a developer.