What’s the benefit of Localisation – Getting it right makes major changes

Localisation of apps and websites can make an enourmous difference to uptake but how doyou go about doing htis correctly.

VisualTao, a B2B startup acquired by Autodesk.

Getting localization right that led to a huge growth in our download rate – from about 1500 per day to almost 5000, in less than 6 months. Translating the app is a significant part of localization, but that’s not what drives downloads. It’s not about the text on the button, but about the way users discover the app, decide whether to download it and most of all – how they experience it.

The article is a case study which covers various aspects of localisation and how to reach out to bloggers etc.

Read the full article here: